As a lawyer, you probably know the importance of having an online presence. This is the first place where many of your potential clients will look when they’re searching for legal services. However, creating and maintaining a website is not as easy as it sounds. There are many details that need to be taken into account before you launch your site to the world. Here are some of the most important factors of web development that you should consider.
Your website will most likely be segmented into two different types of pages: the homepage and the interior pages. The homepage is the first page that visitors will see when they visit your website. It’s usually the page with the biggest design and most call-to-action buttons designed to drive leads. The interior pages, on the other hand, are pages that are further down in the website navigation. There are usually multiple interior pages within each website. For example, an interior page could be a page about your legal experience, a page about your different services, and so on.
Unique Selling Proposition
Having a unique selling proposition (USP) is essential when it comes to creating a website. At the very top of your homepage, it’s a good idea to provide a short blurb describing who you are and what your law firm does. A USP is more than just a tagline or a mission statement: It’s the one thing that you want your target clients to remember about your law firm. Your USP could be something like providing affordable legal services or specializing in immigration law. A good rule of thumb is to make sure that your USP is something that your clients can recall even months or years after reading it.
Structure & Design
You might be tempted to jump right into building your site, but it’s important to first plan out the site’s structure. A good rule of thumb is to make sure that your website has a clear flow and that the visitor can easily navigate through all of your pages. Once you’ve laid out the basic structure for your website, it’s time to jump in and start designing. There isn’t one type of web design for lawyers to use; the colors, graphics, fonts, and other elements should match your unique brand. If you specialize in business litigation, for example, a more formal and less flashy design might be best. But if you specialize in real estate law for high earners, you might want to go for a more extravagant style.
Before you launch your website, it’s important to understand that the process is going to take some time and effort. Some things won’t go as you planned and you’ll have to keep your website updated with new information on a regular basis. No matter how proficient your firm is, web development is a different beast. You have to be patient and adaptable in order to make a good site. But with the right effort, you can build something that lasts.