In the fast-paced world of digital marketing, things are always on the move, with trends and strategies changing and evolving constantly. We can never know for sure what the next big thing is going to be, but we have a few good guesses based on experience. So, let’s gaze into the crystal ball to see two of the biggest trends we think are destined to grow in 2024!
The Metaverse: It may sound like something out of a sci-fi action flick, but the Metaverse is a real thing and it is growing from a mammoth into a behemoth this coming year. The Metaverse is a virtual universe that exists in the digital reality of the internet. Facebook is the proprietor of Meta, which is where the Metaverse begins for online consumers. Basically, it is an online world where people interact with each other and with interactive spaces that appeal to their interests, two good examples being social media and gaming platforms. And, if you are wondering, yes, there is money to be made there, lots of it in fact! In 2022 around 80% of Australians used social media and did their shopping there, too! If it all sounds a bit daunting, fear not, because there is expert help available when you contact King Kong whose highly knowledgeable and visionary staff can help you make your digital marketing dreams happen. The Metaverse is an incredibly lucrative place to advertise, and will only grow more massive as the year goes by!
NFTs (Non-fungible Tokens): These are the digital versions of a limited print run signed by the author with a different individual message for every copy, making each one unique and unreproducible. When you purchase an NFT it comes with coded electronic proof that yours is the original and no other exactly like it exists, which can greatly increase its value. Usually, these NFTs are pieces of collectable art, but marketing experts are also beginning to experiment with their use. One example of this is raffling valuable NFTs off to customers who hope to win big for a small amount of cash. The NFT concept has also received some negative press, and the market for them has fluctuated wildly, but discounting them completely would be a real mistake, the crystal ball says NFTs are destined to make someone much money in 2024!
Bear in mind that these are just two of the exciting new digital marketing trends for the coming year, and there’s always something new that’s bound to appear, so keep your eyes open for more!
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