Search engine leads have a 14.6% close rate. It is therefore imperative that you optimize your site for better results. However, many people struggle with search engine optimization (SEO), which can be frustrating for someone looking to grow online. But you don’t have to worry about that anymore if you hire web design Orlando professionals.
Following these steps is essential to boost your site ranking.
Analyze Your Website’s Backlink Profile
One way to fix low rankings is to analyze the current backlink profile of your website. This means looking at the anchor text and domains of all the links leading to your site. Find the links which are no longer working (broken links) and replace them.
Identify Which Pages Are Ranking For The Keywords You Want
Once you have a good overview of your site’s current link and anchor text profile, it’s time to identify specific pages ranking for the keywords you want. You want to find out which pages on your site rank top. You can use Google Webmaster tools or any other keyword research tool for analysis. Ensure the keywords are relevant and appropriately optimized (in content and title tags).
Check The Volume Of Traffic Coming From Keywords
You can determine a particular keyword’s performance by looking at the volume of traffic it has generated- either on a monthly or daily average. If the keyword performance is low, it’s time to do thorough keyword research. In addition, you can get a clear idea of high-ranking keywords from competitor sites.
Getting your site to rank doesn’t happen overnight. Just like building a home, raising a family, or any other endeavor in life, it takes time, energy, and hard work. Determining which keywords to target and link-building strategies will get your site to the top of the search engine requires careful planning. It is also time-consuming and overwhelming. Why not hire web design experts to spruce up and boost your site ranking?