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Digital welcome signage is an excellent way to engage new guests and communicate important messages about your church. Learn how to use it effectively by reading these seven tips!
Use Bright Colors
When someone walks into your church for the first time, they may have no idea what to expect. A digital welcome sign can help them feel at home and connect with your staff. Using bright colors is one of the best ways to grab people’s attention. However, you need to choose the right ones for your design. Pink evokes excitement, hope and romance. It can also remind people of childhood or playfulness. Red is another popular color for digital signage because it can encourage sales, especially in a fast-paced industry such as technology or cars. Yellow is another attention-grabbing color that can evoke happiness, intellect and clarity. Saturated yellows can be too overpowering, so go for lighter shades or softer hues if you’re trying to avoid a harsh effect. In addition to their visual impact, bright colors are also highly contrasting, which can help to emphasize essential elements and contribute to desired legibility and readability. For this reason, it’s a good idea to use various bold and high-contrast colors for your digital sign.
Don’t Overdo It
Using bright, eye-catching digital church welcome signage to attract new members can be an excellent way to improve your church’s overall brand image. But remember that a digital screen doesn’t replace the personal touch of having greeters on hand to welcome guests. Instead, your welcome sign should be an effective way to share information about your church, such as its location and the service schedule. It should also provide information on upcoming events and volunteer opportunities. This will help new people to feel connected with your church and inspired to come back for more.
Make It Interactive
Digital welcome signs are an excellent way to get your message out to the public and engage them. They are more attractive than static signboards and can be a lot more effective at attracting passing traffic to your church.
In addition, digital signage is a cost-effective way to communicate with your congregation and can be used as part of your overall communication strategy. They can be used to inform members about upcoming events or announce important people within the congregation. Unlike traditional paper signage, digital signs can be updated with a button. This makes it easy to rotate through a variety of messages, such as announcements about upcoming events and advertisements for local businesses.
Add A Map
Adding a map to your digital welcome signage is a great way to make first-time visitors feel more comfortable. It can help them navigate the church complex, find their way to services or events, and locate restrooms.
A well-designed digital sign can also cycle through various messages, so include your weekly services and upcoming events. You can also use digital signs to promote community outreach activities and fundraising events. These could include bake sales, holiday bazaars, food pantries, AA meetings, literacy programs, etc.
Add Social Media Icons
Adding social media icons to your digital welcome signage is a good way to increase web traffic and strengthen your online presence. They help users find your profile and follow you, boosting brand awareness. However, these icons are trademarked, so you must be careful with their use to avoid legal complications. They are also subject to strict brand guidelines that you must follow to keep your business safe. Embedding social media icons in your digital signage can be a great way to boost SEO, increase brand awareness and build a close relationship with your potential customers.
Share Your Events
One of the best things about digital welcome signage is that it can be used to share much different information. Your visitors can see current events, video clips, presentations, and much more. You can even use your sign to show your daily, weekly or monthly calendar and share what’s happening in your church. This is a great way to let your congregation know what’s going on and how they can participate! It can also be a great way to share upcoming seasonal holidays or team activities. This will help everyone stay in the spirit and get excited about working together!
Add A Personal Touch
When using digital welcome signage in your church, it is important to add a personal touch. This can be a great way to create more engagement among members and visitors. For instance, you can ask a member to make a video about what they love about your church. This will not only get the member more involved in the community, but it will also make them feel more comfortable as well!
In addition, you can also share announcements for upcoming events and services. This will help people know what is happening at your church and encourage them to attend your different activities.